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More than competitor intelligence
Intelligence about your competitors is important. But often it is not enough on its own. In whatever sector your organisation operates it is vital not only to improve your understanding of key competitors but to be able to combine with competitor intelligence other kinds of intelligence into a coherent whole.

Other kinds of intelligence include intelligence about markets, customers, suppliers and past customers. The best business strategies are based on the right “cocktail” of intelligence. EMP has the experience to help you choose the right “cocktail”
More competitor Intelligence
 

What Is CI?

Competitive intelligence is a vital business management process which all organisations in a competitive environment should carry out with great skill.

CI is the process of identifying, collecting, analysing the intelligence the business must have in order to be competitive and profitable. In a recession CI could well be the difference between business survival or not.

CI News Feeds

Intelligence Failure & How to avoid it
Making sure CI delivers the goods to key managers is partly a matter of avoiding mistakes. This article identifies 5 common sources of Intelligence Failure
Why CI Training is so important
What skills does a CI manager really need? What are the different ways of getting them?
Fruits of Experience
Andrew Pollard identifies his 4 major fruits of experiences after more than 20 years CI consultancy experience