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COMPETITOR INTELLIGENCE PUBLICATIONS
 
Title
Competitor Intelligence: Strategy, Tools and Techniques for Competitive Advantage
 
Author
Andrew Pollard
 
Published
Financial Times Pitman, November 1998
 
Cost
£29.95 from EMP (inc.p&p)
 
Contents
  • Gaining Advantage in a Business Environment
  • Setting up a successful operation
  • Identifying Key Intelligence Requirements
  • Collection of Competitive Intelligence
  • Competitive Intelligence Analysis
  • Producing Reports & Communication
  • Security & Ethics
 

What Is CI?

Competitive intelligence is a vital business management process which all organisations in a competitive environment should carry out with great skill.

CI is the process of identifying, collecting, analysing the intelligence the business must have in order to be competitive and profitable. In a recession CI could well be the difference between business survival or not.

CI News Feeds

Intelligence Failure & How to avoid it
Making sure CI delivers the goods to key managers is partly a matter of avoiding mistakes. This article identifies 5 common sources of Intelligence Failure
Why CI Training is so important
What skills does a CI manager really need? What are the different ways of getting them?
Fruits of Experience
Andrew Pollard identifies his 4 major fruits of experiences after more than 20 years CI consultancy experience