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CI Book from EMP

Competitor Intelligence
Strategy, Tools and Techniques for Competitive Advantage.

This book helps you identify the key factors for implementing a successful competitor intelligence strategy. 		 
 

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Setting Up/Relaunching a Competitive Intelligence Operation
All good CI operations start with a good CI Strategy. EMP has the expertise and experience to provide the following:

Developing & Implementing a tailored High Quality CI Strategy
  • Best ways to start a CI operation from scratch or relaunch CI operation
  • Key Intelligence Requirements by interviewing key potential CI customers or by running focused workshops
  • Intelligence Newsletters & CI Intelligence Templates
  • CI operation is set up to reduce information overload
  • Workflow techniques to ensure efficient production of CI
  • Identifying ways to protect the business against "Intelligence Attacks"

A successful CI operation must deliver significant business benefits. EMP helps a business to:
  • Focus on high value CI activities
  • Improved Corporate & Market Strategies & Tactics
  • Identification of significant threats and opportunities - current & potential
  • Greater ability to monitor significant competitor activity
  • Improved ability to monitor significant competitor activity
  • Identification of key relative strengths & weaknesses

Identifying Key CI Sources & the most Efficient and Effective Methods of CI Collection
  • Internal CI Sources - Producing and Implementing a Practical Plan which will develop an internal network and increase the flow of internal CI within a business
  • External CI Sources - Identifying and tapping the best and most cost effective sources and methods of CI collection